Once upon a time, two Peace Corps volunteers took a trip through the anti-Atlas mountains. On the third day they found themselves very hungry having not eaten since the day before. As they left the mountains and began to cross a broad valley toward the city of Taroudant, they spied a shack by the road with a Coca Cola sign. As they approached the shack, a car speeding along from the opposite direction stopped. Six men in the car descended, greeted the volunteers and insisted on presenting them with a meal of chicken, bread and dates. This delicious, generous gift they shared with two fellows who were just hanging out there. Alas, they had no Coca Cola to go with it.